Despite all this newfangled advertising technology all around us, the marketing that really catches our attention is as simple as a few choice words on a piece of wood painted black…

Fleet Street Press Coffee has the best chalk boards in The CIty, their signs can bring a smile to even the grumpiest commuter and busiest banker…

Even that guy who yells at tourists who don’t stand on the right…

ABOVE: The Fleet Street Press: 3 Fleet St, London EC4Y 1AU www.thefleetstreetpress.com

We’ve all become immune to the warnings about carrying water on the underground, but the suggestion to hydrate with beer certainly catches our attention…

ABOVE: The Crown, Victoria Park, 223 Grove Rd, London E3 5SN www.geronimo-inns.co.uk/london-the-crown

Once again, in a sea of Prets, Costas and Starbucks, The Fleet Street Press are on the money…

ABOVE: The Fleet Street Press: 3 Fleet St, London EC4Y 1AU www.thefleetstreetpress.com

 ABOVE: Notes Barrows Coffee Cart Fleet St – 186A Fleet St London EC4A 2HR www.notes-uk.squarespace.com/flat-cap-carts/

 ABOVE: Wright Brothers Spitalfields, 8 Lamb St, London E1 6EA http://www.thewrightbrothers.co.uk/restaurants/spitalfields/ 

ABOVE: The Fleet Street Press: 3 Fleet St, London EC4Y 1AU www.thefleetstreetpress.com

ABOVE: The Albany, 240 Great Portland St, Paddington, London W1W 5QU http://www.thealbanyw1w.co.uk/

ABOVE: Guardian Coffee by Nude, Box Park, Units 1-3 Boxpark (2-4 Bethnal Green Rd), Shoreditch, Greater London, E1 6GY http://www.boxpark.co.uk/brand/guardiancoffee/

Slate Coffee knows their target Saturday customer so well…

ABOVE: Slate Coffee, 96 Curtain Rd, London EC2A 3AA http://www.slatecoffeelondon.co.uk/

On London’s hottest day of the year the addition of a single word to a standard sign makes all the difference…

 ABOVE: Brooklyn Coffee, 139 Commercial Street, London, Greater London http://www.brooklyncoffee.co.uk/